Digital Marketing Specialist (4+ Years Experience)
Location: [Remote]
Job Type: Full-time
Experience: 4+ years in Digital Marketing
About Us
DevCode Tech is a fast-growing software development company specializing in web applications, e-commerce solutions and SaaS platforms. We believe in nurturing young talent and providing opportunities for freshers to grow into skilled professionals.
Job Description:
We need a results-driven Digital Marketing Specialist with 4+ years of hands-on experience to own end-to-end digital campaigns. You’ll strategize, execute, and analyze performance across channels (SEO, PPC, social, email) while mentoring junior marketers.
Key Responsibilities:
- Plan and execute multi-channel campaigns (SEO, PPC, social media, email, content).
- Lead SEO strategy (on-page/off-page, technical SEO) to improve organic rankings.
- Manage Google Ads, Meta Ads, and LinkedIn campaigns with budget optimization.
- Create high-converting email marketing workflows (Mailchimp/Klaviyo).
- Analyze data (Google Analytics, SEMrush, HubSpot) to refine strategies and report ROI.
- Collaborate with designers/content teams for engaging creatives and copy.
- Stay ahead of AI-driven marketing tools and industry trends (e.g., GA4, automation).
- Mentor junior team members and align with sales/product teams.
Requirements:
- Experience: 4+ years in performance marketing (agency or in-house).
- Mastery of Google Ads, Meta Ads, Google Analytics 4, and SEO tools (Ahrefs/SEMrush).
- Hands-on experience with email marketing platforms (Klaviyo/Mailchimp).
- Proficiency in WordPress, Shopify (or CMS platforms).
- Data storytelling with Google Data Studio/Tableau.
- Soft Skills: Analytical mindset, leadership, and cross-team collaboration.
Bonus:
- Certifications (Google Ads, HubSpot, Meta Blueprint).
- Experience with CRO, A/B testing, or marketing automation.